Advertising
Sunday, January 21st, 2007 -- J. DoeWouldn’t it be a better world if all advertising in the world were true ?
I’m really tired of all the advertisements that say for example “Buy Tide because it’s the best you’ll ever get!” and then the same company comes out and says “Buy Tide New and Improved version because it’s really the best you’ll ever get! ” as if to say that their original product stinks.
I also hate when a restaurant advertises “a buffet lunch every day” only to find out that Saturday and Sunday are not included.
Are Saturday and Sunday not considered days? How sad for them. Maybe the advertisement should be changed to say “buffet lunch every weekday” but I guess that takes too much effort.
I’m also not impressed by the various sleep aid medications that list drowsiness as a possible side effect.
Shouldn’t drowsiness be the main principle effect ? I mean that’s why a consumer would want to buy a sleep aid product in the first place - for it’s drowsiness causing effects and instead the manufacturer is saying that it only might possibly work and cause drowsiness. Why buy it ?
Or how about the cable company that advertises how you should choose them because they are fast and such a good bargain when they hold a monopoly in the area and you either choose them or choose them if you want cable.
Why pretend that there is a choice ? Why not say “You clients are stuck with us so we can charge whatever we want and give you slow and crappy service because you can’t do anything about it.”
A few years ago while living in Southern California I was in an infomercial for a car wax product.
They made outrageous claims and then used trick photography to make it look like those claims were true.
Of course they weren’t. One claim was that it was fireproof as they showed a car with that was waxed with this product that didn’t burn.
That could be very dangerous if someone were to see it and think they could wax their car with it and drive through fires unscorched.
I was so disgusted that I almost walked off the set.
Truth means nothing to an advertiser.
Then a crew member set me straight. He said to me “Well, a company can’t exactly say to a potential consumer, “Buy our product. It’s OK. In fact it’s just as good as the other products on the market. The companies HAVE to make these outrageous claims to get consumers to buy their products.Nobody really believes these claims anyway”. And with that I finished the shoot.
But still, honesty in advertising would be nice.



